CASE STUDY BETA
THE COMPANY’S NAME IS CONFIDENTIAL
CASE STUDY - BETA
MIDDLE EAST
Beta is a design company from the Middle East, and a brand we really believed in. They wanted to expand their business into Europe.
- 1. ANALYSIS
We looked inside Beta’s long-term plan and determined how we could integrate the expansion.
- 2. COLLABORATION
We sent a U-Grow fashion expert to Beta. They started a new project for Beta called Road to Europe.
This is what we did:
- Marketing
- Digital marketing
- Internal changes
- Packaging
- Pricing
- Connected them with top dealers and shops in Europe such as Galerie Lafayette and other major fashion centers
- 3. GROWTH
The brand has since swept through Europe, and they continue to expand their stores internationally.